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Privacy Policy

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This Privacy Policy was last updated effective as of Dec, 2025.

You linked to this Privacy Policy ("Privacy Policy") via a product website owned by Westmore Beauty Ultra, LLC ("Company", "us", "our" or "we"). The Company’s network includes numerous product marketing websites (each a "Website" and collectively, the "Websites"). The Privacy Policy applies to all Websites owned and operated by the Company that post a link to this Privacy Policy. By using any of the Websites, you signify that you have read, understand and agree to be bound by this Privacy Policy.

This Privacy Policy applies to all online communication with Websites owned by the Company but does not apply to our data collection activities offline unless we otherwise indicate at the time of collection or in Section 12 of this Privacy Policy. It is important for you to understand what information we collect about you during your visit to our Websites and what we do with that information. Please note that your visit to any of our Websites is subject to this Privacy Policy and our Terms of Use and Conditions for Sale. By using our Websites, you consent and agree to our Privacy Policy and Terms of Use and Conditions for Sale and our collection, use and sharing of your information and data, and other activities, as described below. If you do not agree to the terms of this Privacy Policy, please do not provide us with any personal information and do not use our Websites.

Linkable Table of Contents

1.   Information Collection
2.   Use/Disclosure of Personal Information
3.   How to Exercise Your U.S. State Privacy Rights
4.   Information Security and Retention
5.   Promotional Communications and Account Choices
6.   Technology Utilized / Tracking Technologies
7.   Third-Party Links and Widgets 
8.   International Users
9.  Nevada Privacy Notice 
10.  California Privacy Notice
11.  Privacy Notice for Residents of Other States
12.  Notification of Changes
13.  Contact Information

      1. Information Collection

        “Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual. Personal information includes “personal data” as that term is defined in applicable privacy laws. Personal information does not include publicly available information; lawfully obtained, truthful information that is a matter of public concern; information that has been de-identified or anonymized, or aggregate consumer information.
         “Publicly available information” includes information that is made available from federal, state, or local government records; information that a business has a reasonable basis to believe is lawfully available to the general public either through widely distributed media or by the consumer; and information that is made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.
        We may create aggregated, de-identified, or anonymous information from data by removing certain data components (such as your name, email address, or linkable tracking identifier) that makes the data identifiable, or through aggregation, obfuscation, or other means. Subject to applicable law, our use and disclosure of such aggregated, de-identified, or anonymized information is not personal information or subject to this Privacy Policy. 


        A. Sources of Personal Information 
        We may collect personal information about you from the following categories of sources:  
        Directly from you. We collect personal information about you via our Websites when you provide it through various forms and places on the Websites such as in connection with a request or purchase of a product, service, or information or if you register for a Website account. For example, if you decide to place an order, we will ask you for your name, age, delivery and billing address, phone number(s), email address, and payment information such as credit/debit card number, expiration dates, and PayPal or third-party payment information. If you choose to complete a user registration form or survey, we may ask you for personal information, such as your contact information (e.g., name, email address, and mailing address). Occasionally, we may also ask you for other demographic information, such as gender, income level, and information about your prior experiences with the Company's products. 
        From other users of our Services. We may receive information about you from your friends and others that use the Websites, such as when they submit your information to us about you. Additionally, we may, from time to time, supplement the information we collect directly from you on our Websites with outside records from third parties for various purposes, including to enhance our ability to serve you, to tailor our content to you, and to offer you opportunities that may be of interest to you. For example, if you choose to have your purchase delivered to another person’s address, we may ask for the other person’s name and delivery address. We will use this information to deliver your purchase to the address you choose to have it delivered. You may delete the other person’s information from your account or the other person may contact us at privacy@westmorebeauty.com  to request that we remove their information from our database. Note: Although you can remove the information from your account for future orders, the other person’s information may be retained with the original transaction for auditing and legal purposes.
        Through cookies and other tracking technologies. We use cookies and other tracking technologies described in Section 6 below in order to automatically collect information concerning your use of the Website, such as information regarding which of our pages are most popular and remembering you and your preferences, your IP address, UDID or other unique identifier, device functionality (including browser, operator system, hardware, mobile network information), device location, device characteristics, city, time zone, and referring URL. 
        From our corporate affiliates. We collect information from our corporate affiliates, including our current and future parent companies, affiliates, subsidiaries, and other companies under common control and ownership. 
        From our Service Providers. We may collect information from companies or individuals we contract with to provide certain services including email and hosting services, payment processing, shipping, data management, analytics, surveys and marketing, promotional services, to assist in preventing or deterring fraud, and other services (“Service Providers”).  
        From other third parties. We may collect information from third-party data providers, business and marketing partners, joint marketing campaign partners, ad network providers, and advertisers. We may also collect information from social media and other content platforms, such as Instagram and Facebook if you interact with us on these platforms. 

        B. Children’s Data
        All of our Websites are intended for a general audience. We do not knowingly collect personal information from children under the age of 18. We will take steps to delete any personal information collected that we later determine to be from a user younger than the age of 18. If you are a parent or guardian of a child under the age of 18 and believe he or she has disclosed personal information to us, please contact Customer Service using the contact information below.

        2. Use and Disclosure of Personal Information

        We collect, use, and disclose personal information as follows.

        A. Summary of Data Practices 
        Categories of Personal Information Collected
        Examples
        Processing Purposes Linked to Categories
        Categories of Third- Party Recipients (Excluding Service Providers and Affiliates)

         

        Categories of Personal Data Collected

        Examples

        Processing Purposes Linked to Categories

        Categories of Third- Party Recipients (Excluding Services Providers)

        Identifiers
        • Real name
        • Alias
        • Postal address
        • Shipping information
        • Unique personal identifier
        • Internet Protocol (IP) address
        • Email address
        • Account name
        • Telephone number
        • Account number
        • Social Security number
        • Driver’s license number,
        • Passport number
        • Other state or government-issued identification card numbers
        • To place an order made through the Website and fulfill your order request
        • Customer communications and support
        • To process transactions
        • Marketing our products and services
        • Marketing the products and services of others
        • Promotions and sweepstakes
        • For internal business purposes, including general business administration
        • Internal analytics
        • Audit, compliance, legal, policy, procedure, and regulatory obligations
        • Customer claims and fraud investigation and prevention
        • Systems and data security
        • Protecting the safety of our employees and others

        Third-party advertising marketing companies

        Financial Information
        • Financial account information
        • Account log-in combination with required security or access code, password, or credentials
        • Debit or credit card information in combination with required security or access code, password, or credentials
        • Information about your financial institution

        Same purposes as noted for “Identifiers”.

        N/A

        Commercial information
        • Assets
        • Income
        • Records of personal property
        • Products or services purchased, obtained, or considered
        • Order and confirmation numbers
        • Account balances
        • Payment history
        • Account activity
        • Purchasing or consumer histories or tendencies

        Same purposes as noted for "Identifiers" as well as:

        • To improve merchandise selections and the overall shopping experience at the Websites
        • To customize your experience on the Website or to serve you specific content or ads that are relevant to you

        Third-party advertising marketing companies

        Internet or other electronic network activity information
        • Cookie identifiers, pixel tags, clear gifs, session data, widgets, and information from other tracking technologies as described in Sections 5,7, and 9.
        • Browser type
        • Internet service provider (ISP)
        • Referring/exit pages
        • Operating system
        • Date/time stamp
        • Clickstream data
        • Device platform
        • Device version
        • Browsing history
        • Search history
        • Device characteristics including preferred language and your choice of settings such as Wi-Fi, Bluetooth, and GPS
        • Session data

        Same purposes as noted for “Identifiers” and “Commercial information”.

        Third-party advertising marketing companies

        Audio, electronic, visual, or similar information
        • Records of calls to or from our customer service centers
        • Photographic images of your face (solely for purposes of workplace safety in light of COVID-19);

        Same purposes as noted for “Identifiers” and “Commercial information”.

        Third-party advertising marketing companies

        Geolocation Data
        • Precise geolocation
        • Global Positioning System (“GPS”) data
        • Locational information based upon your IP address
        • Cell network data
        • Locational data collected from various devices including your mobile device(s) or vehicles(s)
        • For internal business purposes, including general business administration
        • Customer claims and fraud investigation and prevention
        • Systems and data security
        • Protecting the safety of our employees and others
        • Internal analytics

        N/A

        Characteristics or protected classifications
        • Racial or ethnic origin
        • Gender
        • Nationality
        • Marital status
        • Military service/veteran status
        • Date of birth
        • Sex life or sexual orientation
        • Certain health information
        • For internal business purposes, including general business administration
        • Customer claims and fraud investigation and prevention
        • Systems and data security
        • Protecting the safety of our employees and others
        • Internal analytics

        N/A

        Education information
        • For internal business purposes, including general business administration
        • Customer claims and fraud investigation and prevention
        • Systems and data security
        • Protecting the safety of our employees and others
        • Internal analytics

        N/A

        Professional or employment-related information
        • Your current and previous employers
        • Job title and responsibilities
        • Information related to your work history and/or prospective employment
        • For internal business purposes, including general business administration
        • Customer claims and fraud investigation and prevention
        • Systems and data security
        • Protecting the safety of our employees and others

        N/A

        Inferences about you using any of the above
        • Information drawn from any of the information above categories of information

        For any of the purposes listed above.

        		 Third-party advertising marketing companies 


        The Company and its affiliates and subsidiaries may use your Personal Information for the purposes listed above.

        B. Disclosure of personal information 
        We may disclose personal information to the following third parties:
        Our corporate affiliates. We may disclose personal information to our corporate affiliates, including our current and future parent companies, affiliates, subsidiaries, and other companies under common control and ownership.
        Service Providers. We may disclose personal information with Service Providers to perform services on our behalf. 
        Advertising platforms and analytics providers. We may disclose your personal information to third party advertising platforms and analytics providers who use cookies and other tracking technologies to assist us in serving advertising regarding the Services to others who may be interested and who serve interest-based advertising and content on their respective third-party platforms that may be based on your preferences, location, and/or interests.
        Other parties with your consent. We may disclose personal information to other third parties with your consent, in accordance with applicable law. In addition, we may disclose the information we have collected about you, including personal information, as disclosed at the time you provide your information and as described below or otherwise in this Privacy Policy. We may also combine the personal information we receive from these third parties with personal information we otherwise collect about you through your use of our Services.
        Compliance, harm prevention, and business transfers and transactions. We may disclose personal information in special cases: (1) when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) the rights of the Company or to anyone that could be harmed by such activities; (2) when we believe in good faith that the law requires it; (3) to a subsequent owner, co-owner or operator of a Website or applicable database or in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change, including, during the course of any due diligence process; and (4) in situations involving threats to the physical safety of any person.
        Video hosting platforms. Videos on certain of our Websites are embedded and hosted by third party video hosting platforms.  These third parties may collect and store viewing data, including video titles and descriptions, viewing times and duration, and interaction data.  Our current providers are:
        Vimeo (for more information please review Vimeo’s privacy policy at https://vimeo.com/privacy)
        Videowise (for more information, please review Videowise’s privacy policy at https://videowise.com/privacy)

        3. How to Exercise Your U.S. State Privacy Rights

        Certain states provide or will provide residents with certain rights with respect to their personal information as defined under applicable law, including residents of California, Colorado, Connecticut, Delaware, Indiana (beginning January 2026), Iowa, Kentucky (beginning January 2026), Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island (beginning January 2026), Tennessee, Texas, Utah, or Virginia as detailed in Sections 10 and 11. 
        If you are a resident of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia please use the following information to exercise your privacy rights. Please note that any request you submit to us is subject to an identification and residency verification process as permitted under applicable law, as well as certain other procedural requirements that may be noted in the sections below. Additionally, all requests are subject to certain exceptions under applicable law, which may vary. If you are a visually impaired customer, a customer who has another disability or a customer who seek support in other language, you may access your privacy rights by emailing us at privacy@westmorebeauty.com.
        Except where otherwise noted, we will respond to your request within forty-five (45) days after receipt and we reserve the right to extend the response time by an additional forty-five (45) days when reasonably necessary and provided consumer notification of the extension is made within the first forty-five (45) days. 
        How to submit a request. If you wish to exercise any of the rights in Sections 10 and 11, please send your request(s) using one of the following methods:

        How to submit a request. If you wish to exercise any of the rights in Sections 13 and 14, please send your request(s) using one of the following methods:

          Westmore Beauty Ultra, LLC
          C/O Guthy-Renker Ventures LLC
          100 N. Pacific Coast Highway, Suite 1600
          El Segundo, California 90245
          Attn: [applicable state] Privacy Rights

          We do not charge a fee to process or respond to your verifiable consumer request unless its excessive, repetitive, manifestly unfounded, or in accordance with applicable law. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

          You may only make a verifiable or authenticated consumer request twice within a twelve (12) month period. If we have collected information on your minor child, you may exercise the above rights on behalf of your minor child. Additionally, in some jurisdictions, you may designate an authorized agent to submit a request on your behalf. The request must include:

          • Sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
          • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to the request.

          We cannot respond to your request or provide you with personal data if we cannot verify or authenticate your identity or authority to make the request and confirm that the personal information relates to you.

          You are not required to create an account with us to submit a verifiable or authenticated consumer request. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in a verifiable or authenticated consumer request to verify your (or your authorized agent’s as applicable) identity or authority to make the request.

          If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

          4. Information Security and Retention 

          We maintain appropriate technical, administrative, and physical safeguards to help protect the security of your personal information against unauthorized access, destruction, loss, alteration, disclosure or misuse. Please note, however, that no transmissions made on or through the Internet are guaranteed to be secure. We encourage you to secure your account with a strong password and to keep your password private  
          We will retain your personal information for as long as is necessary to provide you with Services, to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. We will also retain certain personal information for internal analysis purposes. This information is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods. Our determination of precise retention periods will be based on (i) the length of time we have an ongoing relationship with you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable given our legal position, including regard to applicable statutes of limitations, litigation, or regulatory investigations.

          5. Promotional Communications and Account Choices 

          We may use your personal information to send you updates regarding our Services, other announcements, and inquiries. If for any reason you would no longer like to receive email marketing messages from the Company, you may follow the instructions contained within our promotional emails or please click here. Please allow up to ten (10) days for us to process your request. This will not affect subsequent subscriptions and if your opt-out is limited to certain types or categories of emails the opt-out will be so limited. Please note, if you opt not to receive marketing emails from the Company, you may still receive "transactional" email messages regarding your account, use of the Websites or your order (e.g., order confirmation, shipping information, recall notices, customer service notifications, etc.). If you have questions or concerns regarding this statement, please contact Customer Service.
          To opt-out of receiving our direct mail, you may send us an email at privacy@westmorebeauty.com or call us at 855-205-2947.  
          If your personal information changes, or if you no longer desire our service, you may correct, update, amend, delete/remove, or deactivate it by making the change on our member information page or by emailing our Customer Support at privacy@westmorebeauty.com or by contacting us by telephone or postal mail at the contact information listed below. We will respond to your request within a reasonable timeframe.
          Please note that we may retain your personal information even after you have deleted your account if reasonably necessary to comply with our legal obligations, resolve disputes, maintain security, detect and prevent fraud and abuse, enforce our Terms of Use and Conditions for Sale, or fulfill your request to "unsubscribe" from further messages from us. We may also retain aggregate, de-identified, or anonymized data about you. 

          6. Technology Utilized / Tracking Technologies

          We and our marketing partners, affiliates, or analytics or service providers, use technologies such as cookies, beacons, tags, browser fingerprinting, recognition technologies and scripts, to analyze trends, administer the Website, tracking users’ movements around the Websites, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. This information may be combined with information collected from other third-party sources of information not collected during your visit to our website, which may include your name and mailing address, for purpose of determining whether you may be interested in receiving direct mail.
          You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. You can also modify the use of cookies in our Preferences Center. However, if you do not accept cookies, you may not be able to use some portions of our Sites.

          A. Types of Cookies We Use
          Cookies we use generally fall into the following categories:
          Strictly Necessary. We may use cookies that we consider are strictly necessary to allow you to use and access our Websites, including cookies required to prevent fraudulent activity, and improve security.
          Performance/Analytics. We may use cookies that are useful to assess the performance of our Websites, including as part of our analytic practices or otherwise to improve our Websites.
          Functionality. We may use cookies that are required to offer you enhanced functionality when accessing our Websites, including identifying you when you sign in to our website or keeping track of your specified preferences, including in terms of the presentation of content on our Websites.
          Targeting and Advertising. We may use cookies to deliver content, including advertisements, relevant to your interests on our Websites based on how you interact with advertisements or content. We do not use your information for targeted advertising on third-party platforms. 

          B. Analytics Information
          We may use Google Analytics or other service providers for analytics services. These analytics services may use cookies to help us analyze how users use the Websites. Information generated by these services (e.g., your browser, device, and usage data) may be transmitted to and stored by Google Analytics and other service providers on servers in the U.S. (or elsewhere) and these service providers may use this information for purposes such as evaluating your use of our Websites, compiling statistic reports on our Websites’ activity, and providing other services relating to Websites activity and other Internet usage. You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or by downloading the Google Analytics Opt-out Browser Add-on.  

          C. Third-Party Ad Networks
          We and third-party vendors, including Google and Facebook, use third-party cookies (such as a DoubleClick cookie), device fingerprinting, web beacons, and other storage technologies together to collect or receive information to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Websites and elsewhere on the Internet. Google’s use of the DoubleClick cookie enables it and its partners to serve ads based on your visit to our Websites and/or other sites and online services. To learn more about how to opt out of DoubleClick’s use of cookies, visit the DoubleClick opt-out page, here.
          Further, while our Websites use a variety of companies to serve advertisements, you may wish to visit http://www.networkadvertising.org/optout_nonppii.asp, which provides information regarding this practice by Network Advertising Initiative (“NAI”) members, and your choices regarding having this information used by these companies, including the “opt-out” procedures of NAI members. Opting out of one or more NAI members only means that those NAI members no longer will be allowed under their own rules to deliver Behavioral Ads to you but does not mean you will no longer receive any targeted content and/or ads. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different device, or change web browsers, your NAI opt-out may not, or may no longer, be effective. You may also opt-out of receiving Behavioral Ads on participating sites and services by visiting the Digital Advertising Alliance (“DAA”) website at http://www.aboutads.info/choices/ (or if located in the European Union click here). Similar limitations may apply to the DAA opt-out. We are not responsible for effectiveness of or compliance with any third parties opt-out options or programs. Deleting browser cookies and/or using a different browser (for e.g., in-app browsers on mobile) will remove the cookie preferences you have selected, including opt-out preferences. As a result, you may need to opt-out again in the future to maintain your preferences. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

          7. Third-Party Links and Widgets

          Our Websites may offer links to and from other third-party sites. Other sites have their own policies regarding privacy. If you visit one of these sites, you may want to review the privacy policy on that site. For example, you may have linked to the Company’s brand site through a banner advertisement on another site. In such cases the site you have linked from may collect information from people who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information.
          Our Websites include social media features (“Features”), such as the Facebook Like button, and widgets, such as the Share This button or interactive applications or mini programs that run on our Websites. These Features may collect your Internet protocol address, which page you are visiting on our Website, and may set a cookie to enable the Feature to function properly. The use of this functionality may involve the third-party operator providing certain information, including personal information, to us. If you click on social media icons on the Website (such as for Facebook, Twitter, or Instagram), those actions may be associated with, and we may have access to, your personal information you provided on those third-party sites or applications. If so, we will then treat it as personal information under this Privacy Policy since we are collecting it as a result of your accessing of and interaction on our Websites. Features are either hosted by a third-party or hosted directly on our Websites. Your interactions with these Features are governed by the privacy statement of the company providing it. You should review the applicable third-party privacy policies before using such third-party tools on our Website.
          Additionally, our Websites may, from time to time, offer publicly accessible blogs or community forums where you can submit ideas, photographs, writings, music, video, audio recordings, computer graphics, pictures, data, information about your location, questions, comments, suggestions, or other content, including personal information. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. Please note that Company does not control who will have access to the information that you choose to make public and cannot ensure that parties who have access to such publicly available information will respect your privacy or keep it secure. To request removal of your personal information from our blog or community forum, contact us at privacy@westmorebeauty.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. We are not responsible for the privacy or security of any information that you make publicly available on the Websites or what others do with information you share with them on the Websites. We are not responsible for the accuracy, use or misuse of any user content that you disclose or receive from third parties through the Websites.

          8. International Users

          Our Websites are operated in the United States and intended for users located in the United States. Like almost every website, our Websites can be accessed by an international audience. If you are located outside of the United States, please be aware that information we collect, including personal information, will be transferred to, and processed, stored, and used in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your personal information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. In addition, such data may be stored on servers located outside your resident jurisdiction and in jurisdictions which may have less stringent privacy practices than your own. By using the Website or providing us with any information, you consent to the transfer to, and processing, usage, sharing and storage of your information, including personal information, in the United States as set forth in this Privacy Policy.

          9. Nevada Privacy Notice

          We do not “sell” personal information as that term is defined under Nevada law, however, Nevada residents have the right to opt out of any future sale of their personal information under Nevada SB 220. If you are a Nevada resident and would like to make such a request, please contact us using the information in Section 13. You must include your full name, email address, and postal address in your email or mail request so that we can verify your Nevada residence and respond. In the event we sell your personal information after the receipt of your request, we will make reasonable efforts to comply with such request.

          10. California Privacy Notice

          This Section 10 supplements the information contained in the rest of our Privacy Policy and is intended to comply with the California Consumer Privacy Act of 2018 (“CCPA”). If you are a visually impaired customer, a customer who has another disability or a customer who seeks support in another language, you may access this California Privacy Notice by emailing us at privacy@westmorebeauty.com. 

          A. What Information We Collect

          We have collected the following categories of personal information in the last twelve (12) months:

          • Identifiers
          • Financial information
          • Commercial information
          • Internet or other electronic network activity information
          • Audio, electronic, visual, or similar information
          • Geolocation data
          • Characteristics of protected classifications
          • Education information
          • Inferences

          Certain of the information we collect constitutes “sensitive personal information” as defined under California law, including:

          • Social Security number; driver’s license number, passport number, state, or other government-issued identification card number;
          • Account log-in, financial account, and debit or credit card information, in combination with required security or access code, password, or credentials allowing access to an account;
          • Precise geolocation;
          • Racial or ethnic origin; and
          • Certain information concerning a consumer’s health.

          B. Purposes for Collection

          We may collect or use personal data from you for the following purposes:
          To provide, maintain, and improve the Services, including as may be used in our own AI-supported tools 
          • To place an order made through the Website and fulfill your order request
          • Customer communications and support
          • To process transactions
          • Marketing our products and services
          • Marketing the products and services of others
          • Promotions and sweepstakes
          • For internal business purposes, including general business administration
          • Internal analytics
          • Audit, compliance, legal, policy, procedure, and regulatory obligations
          • Customer claims and fraud investigation and prevention
          • Systems and data security
          • Protecting the safety of our employees and others
          • To improve merchandise selections and the overall shopping experience at the Websites
          • To customize your experience on the Website or to serve you specific content or ads that are relevant to you
          • For targeted advertising
          • For purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy or for any other legal purpose not inconsistent with this Privacy Policy
          • For any other purpose consistent with your consent and expressed preferences
          To the extent we collect sensitive personal information as identified in Section 10A above, it may be used for all of these purposes.

          C. Sources of Collected Information

          We may collect personal information from the following categories of sources:

          • Our customers, prospective customers, users, members, and applicants, including via our websites, mobile applications, telephone, text message, postal mail, social media, forums, message boards, chatbot, or other means;
          • Our affiliates, which includes, among other companies: Guthy-Renker LLC, Guthy-Renker Ventures LLC, CxOps LLC, and OceanX LLC;
          • Our service providers, which includes customer relationship management providers, analytics providers, website hosting providers, systems administrators, and communications delivery services;
          • Nonaffiliated companies with which we have a business relationship and promotional and joint marketing partners;
          • Other third parties, and other websites and mobile applications, online advertising partners, and other data suppliers;
          • Things that other third parties may post publicly about you or otherwise provide to us; and
          • Employees and job applicants.

          D. To Whom We Disclose Information 
          We limit our disclosure of the categories of personal information above to our service providers for one or more business purposes. “Business purposes” means the reasonably necessary and proportionate use of personal information for our operational purposes, other purposes described in this Privacy Policy, for the operational purposes of our service providers and contractors, as well as other purposes compatible with the context in which the personal information was collected. 
          We may “sell” and/or “share” personal information with third party advertising platforms and analytics providers for purposes of providing targeted behavioral advertising on those platforms. These disclosures constitute “selling” and/or “sharing” under California law, even though we do not receive monetary payment for sharing or disclosing personal information to these third parties. We do not knowingly sell or share the personal information of individuals under 16 years of age.
          Pursuant to California requirements regarding data sharing, we have provided you with opt-out rights as to that activity as described in Sections F and G below.

          E. How Long We Keep Your Information For

          We retain your personal information, including sensitive personal information, for as long as reasonably necessary to provide you with the products or services you have requested from us, as may be required by law, as may be required to achieve any of the other purposes listed in Section B above, or until such time that you exercise your privacy rights, as further detailed in Section F below. Our determination of precise retention periods will be based on (i) the length of time we have an ongoing relationship with you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable in light of our legal position, including regard to applicable statutes of limitations, litigation or regulatory investigations.

          F. Your Privacy Rights

          If you are a California resident, subject to applicable law, you have the following rights described under California law:

          • Right to Know and Access.You have the right to know what personal information we collect, use, disclose, and/or sell or share as those terms are defined under applicable state law. You may ask us to provide you a portable copy of this information up to two times in a rolling twelve-month period.
          • Right to Delete. You have the right to request under certain circumstances that we as well as our service providers and contractors delete the personal information that we collect about you.
          • Right to Correct Inaccurate Personal Information. You have the right to request the correction of inaccurate personal information.
          • Right to Opt-Out of Sale/Sharing. You have the right to opt-out of the sale/sharing of your personal information by us. Please see our Notice of Right to Opt-Out below for more information.
          • Right to Limit Use and Disclosure. You have the right to limit the use or disclosure of your sensitive personal information to only the uses necessary for us to provide goods or services to you or that you otherwise reasonably expect. However, to the extent we collect sensitive personal information, we do not use it for such secondary purposes.
          • “Shine the Light” Right. You have the right to request information regarding third parties to whom we have disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes under California’s “Shine the Light” law (Cal. Civ. Code §1798.83). If you wish to request information regarding such practices, please contact us using the information in Section 13. You must include your full name, email address, and postal address in your email or mail request so that we can verify your California residence and respond. California’s “Shine the Light” law also provides you the right to opt-out of such disclosures on a going forward basis. You may exercise this right as referenced above under “Right to opt out of sale and/or sharing.  
          • Right to Non-Discrimination. You have the right not to receive discriminatory treatment for the exercise of the privacy rights described above.

          You may exercise or designate an agent to exercise the above rights by following the instructions in Section 3.

          For requests to know/access, delete, and correct, we will confirm receipt of your request within ten (10) business days. We will respond to such requests within forty-five (45) calendar days after receipt and we reserve the right to extend the response time by an additional forty-five (45) days when reasonably necessary and provided consumer notification of the extension is made within the first forty-five (45) days. We will fulfill requests to opt out of sale/share within fifteen (15) business days from the date we receive your request. 

          G. Notice of Right to Opt-Out

          California residents may opt out of the “sale” or “sharing” of their personal information. As noted above, we may “sell” and/or “share” personal information with third party advertising platforms and analytics providers for purposes of providing targeted behavioral advertising on those platforms. 
          If you wish to opt out of such sales/sharing, you may do so in one or more of the following ways:

          • By using our interactive web form accessible here
          • By calling our toll-free number: 855-205-2947

          We also encourage you to visit the Network Advertising Initiative and/or the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising for more information about opting out of seeing targeted digital advertisements.
          We do not knowingly sell or share the personal information of individuals under 16 years of age.

          H. Notice of Financial Incentives

          We may, from time to time, offer discounts on products or services by enrolling in our membership programs or email lists. We do not necessarily offer such programs currently. If and when we offer such programs, we will ask for certain of your personal information in order to become eligible for the rewards. The programs that may potentially be available to you are:

          • Email subscription lists. We may offer promotions to individuals who have subscribed to our email list, including free or discounted items. In order to participate in such promotions, if we offer them, you need to provide your email address.
          • Points-based rewards programs. We may offer rewards programs that award points and other incentives for certain activity, including purchase frequency, purchase volume, social media activity, and membership milestones. Incentives that may be redeemed with points may include exclusive sales, product rewards, and free shipping offers. In order to join such programs, if we offer them, you need to provide your first and last name, email address, and password to create a rewards account.
          • Industry professional programs. We may offer free-to-join membership programs for qualified beauty industry professionals that offer various incentives such as product discounts, free gifts, early access to new products, and other exclusive promotions. In order to join such programs, if we offer them, you need to provide your first and last name, email address, and applicable profession.

          You may opt-in to the above promotions by visiting the promotion site or navigating through your account with us. When you sign up, you will get a chance to review specific policies and terms related to the offer. You may withdraw from these promotions at any time by contacting us using the information in Section 13. If you withdraw from these programs, we will not contact you for at least twelve (12) months before requesting your participation again. 
          The value we place on personal information collected for these promotions varies, but we estimate it equals the additional spending per promotion participant, compared to individuals for whom we do not have email addresses, shopping history and preferences, or other collected information. 

          11.  Privacy Notice for Residents of Other States

          This Privacy Notice contains additional information for residents of Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia regarding personal data as defined in Collecting Personal Data that we collect, how we use it, what sources it is derived from, and who we disclose it to, and provides information regarding your rights, and our responsibilities, under applicable laws and regulations. The provisions contained within this section are intended to provide notices in compliance with the Colorado Privacy Act, the Connecticut Data Privacy Act, the Delaware Personal Data Privacy Act, the Iowa Consumer Data Protection Act, the Maryland Online Data Privacy Act, the Minnesota Consumer Data Privacy Act, the Montana Consumer Data Privacy Act,  the Nebraska Data Privacy Act, the New Hampshire Privacy Act, the New Jersey Privacy Act, the Oregon Consumer Data Privacy Act, the Tennessee Information Protection Act, the Texas Data Privacy and Security Act , the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act collectively, the “State Privacy Laws”). This section does not apply to certain personal data that is already subject to certain federal and state regulations, such as protected health information.

          A. Our Personal Information Practices
          The State Privacy Laws provide or will provide rights to residents of Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia respectively, to receive certain disclosures and access regarding collection, use, sale, and sharing of personal data.
          We explain what kinds of personal information we may collect or have collected, how we collect it, why we collect it, and to whom we may disclose it above in Sections 1 and 2. 
          We may “sell” or “share” certain personal information with third party advertising platforms and analytics providers for purposes of providing targeted behavioral advertising on those platforms. Pursuant to requirements under applicable law, we have provided you with opt-out rights as to that activity as described in Section B below.

          B. Your Privacy Rights

          If you are a resident of Colorado, Connecticut, Delaware, Iowa, Indiana (beginning January 2026), Iowa, Kentucky (beginning January 2025), Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island (beginning January 2026), Tennessee, Texas, Utah, or Virginia, you have the following rights under applicable law in relation to your personal information, subject to certain exceptions: 

          • Right to Know and Access. Right to Know and Access. You have the right to know what personal information we collect, use, disclose, and/or sell or share as those terms are defined under applicable state law. You may ask us to provide you a portable copy of this information up to two times in a rolling twelve-month period.
          • Right to Delete. You have the right to request under certain circumstances that we as well as our service providers and contractors delete the personal information that we collect about you.
          • Right to Correct Inaccurate Personal Information. If you are a resident of Colorado, Connecticut, Delaware, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, or Virginia you have the right to request the correction of inaccurate personal information.
          • Right to Opt-Out. You have the right to opt-out of our processing of your personal information for purposes of (i) targeted advertising, (ii) the sale of personal information, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. Please note that we do not use your personal information for sales or profiling.
          • Rights Concerning Sensitive Personal Information. If you are a Colorado, Connecticut, Delaware, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, or Virginia resident, we cannot process your sensitive data or your sensitive data inferences or use your personal information for certain purposes without your affirmative consent. If you are an Iowa or Utah resident, you have the right to opt out of having your sensitive personal information processed.
          • Right to Non-Discrimination. You have the right not to receive discriminatory treatment for the exercise of the privacy rights described above.

          You may exercise or designate an agent to exercise the above rights by following the instructions in Section 3.

          C. How To Appeal Decisions About Your Rights

          Colorado, Connecticut, Delaware, Indiana (beginning January 2026), Iowa, Kentucky (beginning January 2026), Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island (beginning January 1, 2026), Texas, and Virginia residents can appeal our decisions concerning privacy rights requests, as follows:  

          • Colorado residents. If you are a Colorado resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within forty-five (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Colorado’s Office of the Attorney General by phone at (720) 508-6000 or by submitting a form here.  
          • Connecticut residents. If you are a Connecticut resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Connecticut’s Office of the Attorney General by phone at (860) 808-5420 or by submitting a form here.
          • Delaware residents. If you are a Delaware resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Delaware’s Department of Justice by phone at (302) 683-8800 or by submitting a form here.  
          • Indiana residents. If you are an Indiana resident and want to appeal our decision about a request that you have made, please Contact Us. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons for reaching the decision. If the appeal is denied, you may contact Indiana’s Office of the Attorney General by phone at (800) 457-8283 or by submitting a form here.  
          • Iowa residents. If you are an Iowa resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Iowa’s Office of the Attorney General by phone at (888) 777-4590 or by submitting a form here.  
          • Kentucky residents. If you are a Kentucky resident and want to appeal our decision about a request that you have made, please Contact Us. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons for reaching the decision. If the appeal is denied, you may contact Kentucky’s Office of the Attorney General by phone at (888) 432-9257or by submitting a form here.
          • Maryland residents. If you are a Maryland resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Maryland’s Office of the Attorney General by phone at (888) 743-0023 or by submitting a form here.  
          • Minnesota residents. If you are a Minnesota resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within forty-five (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Minnesota’s Office of the Attorney General by phone at (800) 657-3787 or by submitting a form here.  
          • Montana residents. If you are a Montana resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Montana’s Office of the Attorney General by phone at (406) 444-4500 or by submitting a form here.  
          • Nebraska residents. If you are a Nebraska resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Nebraska’s Office of the Attorney General by phone at (402) 471-2683 or by submitting a form here.  
          • New Hampshire residents. If you are a New Hampshire resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact New Hampshire’s Office of the Attorney General by phone at (603) 271-3658 or by submitting a form here.  
          • New Jersey residents. If you are a New Jersey resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within forty-five (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact New Jersey’s Office of the Attorney General by phone at (800) 242-5846 or by submitting a form here.  
          • Oregon residents. If you are an Oregon resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within forty-five (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision.  If the appeal is denied, you may contact Oregon’s Office of the Attorney General by phone at (877) 877-9392 or by submitting a form here.  
          • Rhode Island residents. If you are a Rhode Island resident and want to appeal our decision about a request that you have made, please Contact Us. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an Rhode Island’s Office of the Attorney General by phone at (401) 274-4400 or by submitting a form here.
          • Tennessee residents. If you are a Tennessee resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Tennessee’s Office of the Attorney General by phone at (615) 741-3491 or by submitting a form here.
          • Texas residents. If you are a Texas resident and want to appeal our decision about a request that you have made, please contact us using the information in Section 3 above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Texas’s Office of the Attorney General by phone at (800) 621-0508 or by submitting a form here.  
          • Virginia residents. If you are a Virginia resident and want to appeal our decision with regard to a request that you have made, please contact us using the information in Section 3 above or notify the Office of the Attorney General of Virginia online here. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Virginia’s Office of the Attorney General by phone at (804) 786-2071, written correspondence to 202 North 9th Street, Richmond, Virginia 23219, or online here.
          D. Bona Fide Loyalty Program Notice for Colorado residents.

          We may offer rewards programs that award points and other incentives for certain activity, including purchase frequency, purchase volume, social media activity, and membership milestones. Incentives that may be redeemed with points may include exclusive sales, product rewards, and free shipping offers. In order to join such programs, if we offer them, you need to provide your first and last name, email address, and password to create a rewards account. 
          We may also offer free-to-join membership programs for qualified beauty industry professionals that offer various incentives such as product discounts, free gifts, early access to new products, and other exclusive promotions. In order to join such programs, if we offer them, you need to provide your first and last name, email address, and applicable profession. 
          You may opt in to loyalty programs by visiting the promotion site or navigating through your account with us. When you sign up, you will get a chance to review specific policies and terms related to the offer. You may withdraw from the loyalty programs at any time by contacting us using the information in Section 13.
          We may sell/share the following categories of personal information for targeted advertising purposes in connection with the loyalty programs: identifiers; commercial information; internet or other electronic network activity information; geolocation data, and inferences. We may disclose your personal information to third party advertising platforms and analytics providers for targeted advertising purposes in connection with the loyalty programs. 
          Please note that your exercise of the right to delete may make it impossible for us to continue to offer our loyalty programs because the loyalty programs requires us to track your purchases and other activities across time and among our retail and online stores. 
          The value we place on personal information collected for the loyalty programs may vary, but we estimate it equals the additional spending per promotion participant, compared to individuals for whom we do not have email addresses, shopping history, and preferences, or other collected information.

            12. Notification of Changes

            We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this Website prior to the change becoming effective. We suggest that you periodically review this Privacy Policy for changes. Changes to this Privacy Policy become effective when they are posted on this page. 

            16. Contact Information

            If you have any questions about the Privacy Policy or practices described in it, you should contact us in the following ways:

            Westmore Beauty Ultra, LLC
            C/O Guthy-Renker Ventures LLC
            General Counsel
            100 N. Pacific Coast Hwy, Suite 1600
            El Segundo, California 90245

            Email: privacy@westmorebeauty.com

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