As its name implies, foundation is the base layer for the rest of your makeup; it's the initial starting point for any cosmetic routine, and it doesn't need to stand out or sparkle in any way. In fact, the best foundation looks completely natural. Foundation is designed to cover up imperfections and even out your complexion, providing a balanced canvas onto which you can...
The world of beauty products and makeup is always evolving, with new products coming out all the time. From lipsticks to bronzers, you've got a lot of options to choose from, and even when it comes to foundations, you can opt between liquid and powder types, but which one is best? When it comes to powder foundation vs. liquid foundation, it seems that everyone...
When preparing for any trip, it's always important to ensure you pack all the items you might need. A cosmetics bag filled with toiletries and makeup products is an absolute must. This guide will cover all the essentials for your cosmetics travel bag, along with a few top tips to help your journey flow smoothly! HOW TO TRAVEL LIGHT WITH MAKEUP If you're traveling...
WHAT IS CONTOURING? Contouring is one of the most popular and talked-about makeup techniques of modern times, and with good reason! When carried out properly, contour makeup can have beautiful effects, totally transforming your look. But what exactly is it? Well, contour makeup itself can consist of powders, creams, and liquids too. They usually have neutral, skin-tone colors, but can have more unique shades...
Wouldn’t you love to be able to wear whatever you want with confidence? Many of us have retired our favorite skirts, dresses, and shorts in favor of pants that hide veins and blemishes, but it doesn’t have to be that way. Varicose veins might have emerged with age, but beauty knows no age limits. Westmore Beauty’s Body Coverage Perfector gives women the opportunity to...
The winged eyeliner craze is a makeup trend that’s stuck around since its advent in the ’60s. Creating a bold, beautiful, wide-open look, the cat’s eye is a mainstay in many women’s everyday makeup routine. But for as sharp and sultry as the winged liner trend might be, the process of achieving it can often feel clumsy and ungraceful. It’s true - creating the...
Glass skin? Yes, please! Originating in Korea, the glass skin trend has taken the cosmetic industry by storm, making the picture of glistening, flawless, poreless, crystal clear skin the ultimate beauty goal. And while a solid skincare routine is the foundation of any look, it’s important to remember that makeup will always serve a purpose in achieving dewy, glowing flawlessness. If you’re out to...
A Complete Guide to Mascara and Which One is Right for You Lash Lengthening Mascara Thickening/Volumizing Mascara Curling Mascara Waterproof & Smudge-Proof Mascara Non-Clumping Mascara Lash Defining Mascara Your eyes tell a story. And the right mascara says a lot. Before you buy that next mascara, think about the look you want. There are six main types of mascara formulated to achieve specific eye-popping...